This Privacy Policy describes how MA Leads collects, uses, and protects information gathered through our website and lead generation services. We take transparency seriously and want every visitor, subscriber, and client to clearly understand how their data is handled.
This policy may be updated from time to time. When changes are made, the revision date at the top of this page will be updated, and any modifications take effect on that revision date. We recommend reviewing this page periodically to stay current with how we handle data.
About MA Leads
For the purposes of this policy, references to "our website" or "this website" mean the official MA Leads website and any associated subdomains. MA Leads is an insurance lead generation agency that helps independent agencies and brokerages grow through Meta Ads campaigns, Systems automation, and proven scaling playbooks across final expense, Medicare, life, health, and auto verticals.
Why we collect information
Whether this is your first time visiting our site or you're a returning subscriber, we want to build a meaningful relationship with you, online and off. To understand how you arrived here, which services interest you, and how we can keep in touch, MA Leads may ask you to provide information directly or may automatically collect usage data while you browse.
Some of this data is anonymous and aggregated, used to improve the overall website experience. Other information, like what you knowingly submit through a form or strategy call booking, is kept so we can follow up by email, phone, SMS, or another channel you've consented to.
We are committed to protecting your privacy and being transparent about how your data is used. Any personally identifiable information we collect is held to strict security standards and retained only as long as it serves the purpose it was collected for. We do not market to children or design any content for them through this website or third-party properties.
How we protect your information
MA Leads uses a combination of physical, electronic, and policy-based safeguards to keep your data secure and accurate, including:
- Access controls on facilities and systems so only authorized team members can reach client and visitor data
- Ongoing privacy training for staff who handle personal information
- Internal governance ensuring data is only viewed by team members who need it
- Technical protections including encryption, firewalls, and modern security tooling
While these measures protect data once it's with us, transmitting information over the open internet always carries some risk. Wherever it's within our control, communications with MA Leads systems are routed through protected channels.
How we use cookies
To give visitors a more personalized experience, this website uses cookies. These are small files placed on your device by our servers that help us recognize you on return visits. When you come back, your browser sends those cookies back so we can pick up where you left off and remember any preferences you set.
By using our website, you agree to the use of cookies as described in this policy. If you'd rather not have cookies stored, you can disable them through your browser settings, though parts of the site may not function as intended. For background on how cookies work, the U.S. Federal Trade Commission maintains a consumer-level explainer.
Types of cookies we use
Some cookies are essential. They help you move around the site and use core features. Others remember choices you've made, like which content was most useful on your last visit. These do not store your name or contact details.
We also use analytics platforms to understand how our content is performing and where we can improve. These tools may use web beacons, tracking pixels, or similar technology to count visits, identify popular pages, and recognize the devices and browsers visiting the site.
This website does not serve targeted advertisements within its own pages, but third-party sites you visit may show ads from MA Leads. We use web beacons or pixel tags to measure which visitors arrived at our site after seeing or clicking an ad elsewhere, and to gauge how effective those campaigns are. The data collected this way is aggregated and anonymous. We don't use it to identify individual visitors. If you later submit a form with your contact details, however, we may connect that activity to your record so we can respond with full context.
Controlling and removing cookies
By using this website you accept the cookies described above. If you'd prefer cookies not track your visit, you can manage them through your browser. Note that disabling them may break parts of the site that depend on them. Most browsers include cookie controls in their settings menu, and Google's support documentation provides step-by-step instructions for the major browsers.
Email communications
MA Leads may use tracking tools to know whether you've opened, clicked, or forwarded an email we sent. This helps us write better communications and avoid sending irrelevant material. If you'd prefer not to be tracked this way, you can unsubscribe using the link at the bottom of any email at any time. Subscribers can update their preferences by contacting us directly.
SMS and mobile communications
MA Leads may communicate with you by SMS text message when you voluntarily provide your mobile phone number and consent to receive messages from us. We will never add your number to our SMS program without your express, affirmative opt-in.
How you opt in. SMS consent is collected in one of the following ways:
- Submitting a contact or strategy-call form on our website with the SMS consent checkbox selected.
- Booking a call through our online calendar (such as Calendly), where you confirm consent to receive related text messages tied to your appointment.
- Replying to a message we sent with an explicit confirmation keyword such as YES or JOIN.
What messages you'll receive. Messages may include appointment confirmations and reminders, replies to inquiries you initiate, follow-up information about our Meta Ads and Systems Automation services, and occasional updates relevant to your account or our service offerings. Message frequency varies based on how you engage with us.
Carrier rates and opt-out. Message and data rates may apply, depending on your wireless carrier's plan. You can opt out of SMS communications at any time by replying STOP to any message you receive from us. Reply HELP for assistance. Opting out of SMS will not affect your ability to communicate with us by email, phone, or web form.
Age requirement. You must be at least 18 years of age to opt into SMS communications from MA Leads.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How long we keep your information
MA Leads retains your data only as long as it's needed to deliver the service you signed up for or complete the activity you initiated. In the event of a legal matter, we may keep records longer if required by law.
Will MA Leads share your information?
We may share data between internal teams and trusted vendors, and only when necessary to do the work you've engaged us for. Vendors are vetted against the same security and privacy standards we apply internally. If a government agency or court legally requires us to disclose information, we'll cooperate to the extent that doing so doesn't infringe on the rights granted to you by the laws that apply where you live.
MA Leads is active on several social media platforms, and parts of those platforms may be embedded in our website. Anything you share through social media or other third-party properties is governed by those platforms' privacy policies, not ours.
Your rights
While privacy laws vary from region to region, MA Leads recognizes the following baseline rights for everyone:
- You can ask whether we're holding any of your data and request a copy of what we have.
- You can ask us to correct or complete any information about you that's inaccurate.
- You can ask us to delete all data we hold about you. Once deleted, we keep no record that we previously had your information — meaning if you interact with us again, a new profile will be created.
- You can file a complaint with your local privacy regulator if you believe we've misused your data.
If you have any concerns about how we've handled your information, please reach out to us directly.
Legal basis for processing
The law requires us to state the legal grounds we rely on to process your information. We use your personal data for the reasons described above because of: (a) our legitimate interest in operating our website effectively; (b) our legitimate interest in lawful business operations, where those interests are not outweighed by your own; and (c) any legal or regulatory obligations we're subject to, such as tax recordkeeping or responding to a lawful request from authorities.
When we process any sensitive personal information for the reasons above, we do so because either: (i) you have given us explicit consent; (ii) the processing is necessary to establish, defend, or exercise a legal claim; or (iii) you have already made the data publicly available yourself.
Where the law requires explicit consent before sending marketing material, we will only send those materials to people who have given that consent. You can unsubscribe from marketing communications at any time using the link in any email footer.
Contact
For questions about how we collect or use data that aren't covered here, please contact us.